Work

Social-Media Platforms and Marketing of Higher Education Institutions

Year: 2016

Type: article

Abstract: The paper introduces the reader to social media as a marketing tool in the first section, then investigates the motivation behind using social media. In the following section it delves into basic and recommended strategies for successful marketing in these new online mediums, while focusing on their application in higher education institutions. In the last two sections two top ranked universities’ social media presence is presented and analyzed, and lastly there is a discussion about the necessity and the means of measuring and tracking the effect of social media marketing.

Source: RePEc: Research Papers in Economics

Authors: Irina Iosub, Adelina Ivanov, Dan Smedescu

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W2738396027

FWCI: 1.034

Cites: 1

Cited by: 3

Related to: 10