Work

Essays on marketing and online social networks

Year: 2017

Type: dissertation

Source: MADOC (University of Mannheim)

Author: Andreas U. Lanz

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2740376232

Cites: 85

Cited by:

Related to: 10