Work

Neuromarketing: Inside the Mind of the Consumer

Year: 2017

Type: article

Source: California Management Review

DOI: 10.1177/0008125617720208

Author: Ming Hsu

Institution: University of California, Berkeley

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2744284533

FWCI: 14.84

Cites:

Cited by: 110

Related to: 10