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PENGARUH DESAIN KEMASAN PRODUK DAN DAYA TARIK IKLAN TERHADAP BRAND AWARENESS SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN WARDAH EXCLUSIVE MATTE LIP CREAM (Survei Pada Mahasiswi Fakultas Ilmu Administrasi Universitas Brawijaya)

Year: 2017

Type: article

Study design: Observational Study

Authors: Angelina Diah Kusumasari, Supriono Supriono

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2750419082

FWCI: 0.397

Cites:

Cited by: 8

Related to: 10