Work

Redundancy Gain Of Incidental Advertising Exposure On The Internet

Year: 2014

Type: dissertation

Abstract: University of Minnesota Ph.D. dissertation. July 2014. Major: Mass Communication. Advisor: John Eighmey. 1 computer file (PDF); v, 116 pages.

Source: University of Minnesota Digital Conservancy (University of Minnesota)

Author: Sangruo Huang

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2757162204

Cites: 113

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Related to: 10