Work

Why people use online social media brand communities: A consumption value theory perspective

Year: 2018

Type: article

Study design: Observational Study

Source: Online Information Review

DOI: 10.1108/oir-12-2015-0383

Authors: Puneet Kaur, Amandeep Dhir, Risto Rajala, Yogesh Dwivedi

Institutions: Ton Duc Thang University, University of Helsinki, Aalto University, Swansea University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2759262298

FWCI: 22.49

Cites: 72

Cited by: 215

Related to: 10