Work

Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2017.1360826

Authors: Justin Paul, Shailja Bhakar

Institution: University of Puerto Rico System

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2763786138

FWCI: 14.84

Cites: 118

Cited by: 140

Related to: 10