Work

How to Drive Brand Communication in Virtual Settings

Year: 2017

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-5225-2697-1.ch012

Authors: Silvia Ranfagni, Monica Faraoni

Institution: University of Florence

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3196787945

FWCI:

Cites: 35

Cited by: 2

Related to: 10