Work

Effect of Social Media Marketing On Consumer Loyalty in the Banking Industry: A Case of Equity Bank

Year: 2017

Type: dissertation

Author: Monica W. Chege

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2766601122

Cites: 32

Cited by: 1

Related to: 10