Work

The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2017.09.011

Authors: Raed Algharabat, Nripendra P. Rana, Yogesh K. Dwivedi, Ali Abdallah Alalwan, Zainah Qasem

Institutions: University of Jordan, Swansea University, Al-Balqa Applied University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2766872368

FWCI: 25.03

Cites: 115

Cited by: 298

Related to: 10