Work

Understanding Consumers' Online Shopping and Purchasing Behaviors

Year: 2004

Type: dissertation

Abstract: Scope and Method of Study: The purpose of this study was to examine individuals that had completed an Internet purchase and compared them to other Internet shoppers and browsers.

Source: SHAREOK (University of Oklahoma; Oklahoma State University; Central Oklahoma University)

Author: Jong‐Eun Kim

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2767266615

Cites: 148

Cited by: 12

Related to: 10