Work

How Can Consumer Science Be Used for Gaining Information About Consumers and the Market?

Year: 2017

Type: book-chapter

Source: Elsevier eBooks

DOI: 10.1016/b978-0-08-101007-5.00013-0

Authors: Erdogan Koc, Hakan Boz

Institutions: Bandırma Onyedi Eylül University, Usak University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2767890635

FWCI: 8.511

Cites: 87

Cited by: 20

Related to: 10