Work

The Influence of Celebrity Endorsement on Visual Attention: An Eye-tracking Study in Brazil

Year: 2017

Type: article

Source: Academy of Marketing Studies journal

Authors: Carla Regina Borges Matias Falsarella, Jorge Henrique Caldeira de Oliveira, Janaína de Moura Engracia Giraldi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2771517602

FWCI: 3.179

Cites: 29

Cited by: 17

Related to: 10