Work

Influence of Advertising to Children on Family Purchase Decisions of Households in Kenya

Year: 2017

Type: article

Study design: Observational Study

Author: Stephen Ntuara Kiriinya

Institution: Technical University of Kenya

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2773790011

FWCI: 0.39

Cites:

Cited by: 2

Related to: 10