Work

Signalling Effects of Vlogger Popularity on Online Consumers

Year: 2017

Type: article

Source: Journal of Computer Information Systems

DOI: 10.1080/08874417.2017.1400929

Authors: Sally Rao Hill, Indrit Troshani, Dezri Chandrasekar

Institution: The University of Adelaide

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2774592337

FWCI: 4.71

Cites: 82

Cited by: 131

Related to: 10