Work

Positive Versus Negative Word-of-mouth: Effects on Receivers

Year: 2017

Type: article

Source: Academy of Marketing Studies journal

Author: William C. Martin

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2778354248

FWCI: 1.975

Cites: 27

Cited by: 19

Related to: 10