Work

What Drives Consumers to Express without Prior Consumption Experience? The Role of Identity Signals on Consumers' Word-of-Mouth Transmission

Year: 2016

Type: dissertation

Source: Seoul National University Open Repository (Seoul National University)

Author: 최윤아

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2781836624

Cites: 43

Cited by:

Related to: 10