Work

The impact of e-word-of-mouth, engagement and brand image on soccer fans' intention to purchase football tickets

Year: 2016

Type: dissertation

Author: Mthobisi Nhlabathi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2785343544

Cites: 131

Cited by: 2

Related to: 10