Work

Word of mouth advertising : a review of the literature

Year: 1967

Type: review

Author: Johan Arndt

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2786492582

FWCI: 1

Cites:

Cited by: 209

Related to: 10