Work

Attitude Change, Media and Word of Mouth

Year: 1971

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1971.12519087

Author: George S. Day

Institution: Stanford University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2787282447

FWCI:

Cites: 5

Cited by: 289

Related to: 9