Work

A Content Analysis of Beauty Brands’ Use in China of Sina Weibo to Improve Marketing and Customer Engagement

Year: 2017

Type: dissertation

Author: Mengling Cao

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2788589460

Cites: 34

Cited by: 1

Related to: 10