Work

The social cognitive approach to understanding consumers' engagement behavior in online brand communities in South Korea

Year: 2013

Type: dissertation

Author: Hyuksoo Kim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2790447961

Cites: 139

Cited by: 1

Related to: 10