Work

Impact of viewer engagement on gift-giving in live video streaming

Year: 2018

Type: article

Study design: Observational Study

Source: Telematics and Informatics

DOI: 10.1016/j.tele.2018.03.014

Authors: Eun Yu, Chanyong Jung, Hyungjin Kim, Jaemin Jung

Institutions: Korea Advanced Institute of Science and Technology, Korea University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2792143126

FWCI: 29.41

Cites: 55

Cited by: 294

Related to: 10