Who will attract you? Similarity effect among users on online purchase intention of movie tickets in the social shopping context
Year: 2018
Type: article
Study design: Observational Study
Authors: Senhui Fu, Qing Yan, Guangchao Charles Feng
Institutions: Sun Yat-sen University, Jinan University, Shenzhen University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2793409165