Work

Effectiveness of Celebrity Endorsers

Year: 1983

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1983.12468060

Authors: Charles Atkin, Martin Block

Institution: Michigan State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2795691675

FWCI: 1.436

Cites: 6

Cited by: 694

Related to: 10