Work

The effect of source credibility and message framing on consumer risk perceptions with consumer product knowledge as a moderating variable: A literature review

Year: 2012

Type: review

Authors: Euis Soliha, Basu Swastha Dharmmesta

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2797121497

FWCI: 1.445

Cites: 21

Cited by: 8

Related to: 10