Work

The use of social media marketing in B2B services: A look at some "conservative" industries

Year: 2017

Type: conference-paper

Source: CINECA IRIS Institutial Research Information System (University of Genoa)

Authors: Nicoletta Buratti, Francesco Parola, Giovanni Satta

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2800973587

FWCI:

Cites: 43

Cited by: 5

Related to: 10