Work

Factors Affecting Online Consumer Buying Behavior a Case Study of Jumia

Year: 2017

Type: dissertation

Author: Lenah Kendi Mwithimbu

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2801091741

Cites: 48

Cited by:

Related to: 10