Work

Influencers Tell All? Unravelling Authenticity and Credibility in a Brand Scandal

Year: 2016

Type: book-chapter

Source: UWA Profiles and Research Repository (UWA)

Authors: Crystal Abidin, Märt Ots

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2801842432

FWCI: 11.76

Cites:

Cited by: 50

Related to: 10