Pengaruh Harga, Promosi, Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Perusahaan A-36
Year: 2017
Type: article
Study design: Observational Study
Abstract: Research aims to determine the influence of price , promotion , and product quality on consumer buying interest in a business a-36 .Population that used in this research was the consumers of business a-36 by the number of 80 respondents .Methods used in this research is regression analysis linear multiple .Research data mixed use microsoft excel and software spss 20 . Variable free of this research is the price of ( x1 ) , promotion ( x2 ) , and product quality ( x3 ) .Variable attached to this research is interest in buying (y) .This research result indicates that the price , promotion and product quality influential simultaneously of interest in buying .Variable prices , promotion and product quality also has a partial influence of the decision purchase .The variable free ( prices , promotion and product quality ) on variables bound ( interest in buying ) was in 68.9 % .Variable free that has an effect most dominant on variables bound was a factorof quality products .
Source: PERFORMA
DOI: 10.37715/jp.v2i1.436
Author: Arief Adi Satria
Institution: Universitas Ciputra
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2804807442