Work

How the frequency and amount of corporate donations affect consumer perception and behavioral responses

Year: 2018

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-018-0584-7

Authors: Liyin Jin, Yanqun He

Institution: Fudan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G2683715282

OpenAlex ID: W2805732217

FWCI: 5.367

Cites: 67

Cited by: 53

Related to: 10