Work

The impact of advertising appeal and brand personality on customer’s willingness to share a viral advertisement of a controversial product on social media

Year: 2018

Type: article

Author: L. Gambon Bru

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2806201767

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Related to: 10