Work

Parasocial Interaction in the Digital Age: An Examination of Relationship Building and the Effectiveness of YouTube Celebrities

Year: 2018

Type: article

Author: Leslie Rasmussen

Institution: Xavier University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2806933845

FWCI: 17.43

Cites:

Cited by: 125

Related to: 10