Work

Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulation

Year: 2018

Type: conference-paper

Source: Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)

Authors: Esraa Karam, Matthew Alexander

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2809200084

FWCI:

Cites: 16

Cited by: 1

Related to: 10