Work

Investigating the impact of social media advertising features on customer purchase intention

Year: 2018

Type: article

Study design: Observational Study

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2018.06.001

Author: Ali Abdallah Alalwan

Institution: Al-Balqa Applied University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2809468846

FWCI: 87.19

Cites: 133

Cited by: 1,221

Related to: 10