Work

The Effect of Referral Reward Programs on Consumers' Intention to Recommend:The Role of Reward Type, Consumer-Brand Relationship Quality, and User Status

Year: 2004

Type: article

Source: 마케팅연구

Author: 류강석

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2170403004

FWCI:

Cites:

Cited by: 1

Related to: 10