Work

Investigating the Relation between Factors Effecting Viral Marketing and Consumers’ Buying Intention

Year: 2018

Type: article

Study design: Observational Study

Source: Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

Authors: Motwani, Bharti, Haryani, Sharda

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2810045267

FWCI:

Cites: 24

Cited by: 5

Related to: 10