Work

Predicting Consumer Purchase Intention on Fashion Products in Online Retailer: Integration of Self Determination Theory and Theory of Planned Behavior

Year: 2018

Type: article

Study design: Observational Study

Source: International Journal of Emerging Research in Management and Technology

DOI: 10.23956/ijermt.v6i9.78

Authors: Lydia Ari Widyarini, Sri Gunawan

Institutions: Universitas Katolik Widya Mandala Surabaya, Universitas Airlangga

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2810722109

FWCI: 2.236

Cites: 44

Cited by: 16

Related to: 10