Work

The sentiment of user comments in relation to sponsored branding on YouTube

Year: 2017

Type: article

Author: Armin Biere

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2833056899

FWCI:

Cites: 86

Cited by:

Related to: 10