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Analisis Efektivitas Penggunaan Celebrity Endorser dalam Meningkatkan Brand Image Sampo Menurut Pandangan Mahasiswa Strata 1 IPB

Year: 2010

Type: article

Author: Helga Pratiwi Anggraesti

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W28597540

FWCI:

Cites: 12

Cited by: 1

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