Work

The Impact of Word-of-Mouth Transmission on Communicator’s Affective Responses: The Role of Word-of-Mouth Valence and Motive

Year: 2011

Type: article

Source: Journal of Consumer Studies

Authors: Kikyoung Park, Gangseog Ryu

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2874193267

FWCI:

Cites:

Cited by: 2

Related to: 10