Work

Enhancing brand relationship performance through customer participation and value creation in social media brand communities

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2018.07.008

Authors: Jamie Carlson, Jessica Wyllie, Mohammad M. Rahman, Ranjit Voola

Institutions: University of Newcastle Australia, Shippensburg University, The University of Sydney

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2883691710

FWCI: 23.18

Cites: 54

Cited by: 232

Related to: 10