Work

“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.06.018

Authors: Paul E. Ketelaar, Stefan F. Bernritter, Thabo J. van Woudenberg, Esther Rozendaal, Ruben P. Konig, Arief Ernst Hühn, Marnix S. Van Gisbergen, Loes Janssen

Institutions: Radboud University Nijmegen, University of Amsterdam, Eindhoven University of Technology, Breda University of Applied Sciences, Tilburg University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2883969375

FWCI: 8.335

Cites: 70

Cited by: 60

Related to: 10