Work

Synergy Effect between WOM Generation and Consumption:-An Empirical Study on Laptop and Biscuit Product Category-

Year: 2015

Type: dissertation

Study design: Observational Study

Source: Seoul National University Open Repository (Seoul National University)

Author: 엄금철

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2887975930

Cites: 40

Cited by:

Related to: 10