Work

Effect of Word of Mouth on Students Decision to Choose Studies in College

Year: 2017

Type: conference-paper

Source: International Conference on Islamic Economics, Business, and Philanthropy (ICIEBP)

DOI: 10.5220/0007090007930797

Authors: Dedy Ansari Harahap, Ratih Hurriyati, Vanessa Gaffar, Lili Adi Wibowo, Dita Amanah

Institutions: Indonesia University of Education, North Sumatra Islamic University, State University of Medan

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2889673071

FWCI: 3.354

Cites:

Cited by: 22

Related to: 10