Work

Influence of Cognitive Resource Limitation on Consumer Purchasing Decision: An Event-Related Potentials Perspective

Year: 2018

Type: conference-paper

Source: International Conference on Service Systems and Service Management

DOI: 10.1109/icsssm.2018.8465078

Authors: Weiwei Han, Hua Bai

Institutions: Beijing University of Posts and Telecommunications, Beihang University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2891773582

FWCI: 2.212

Cites: 17

Cited by: 6

Related to: 10