Work

Creating customer loyalty in online brand communities

Year: 2018

Type: article

Study design: Observational Study

Source: Computers in Human Behavior

DOI: 10.1016/j.chb.2018.10.018

Authors: Fei-Fei Cheng, Chin-Shan Wu, Yi-Chieh Chen

Institutions: National Chung Hsing University, Tunghai University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2896594670

FWCI: 13.01

Cites: 95

Cited by: 122

Related to: 10