Work

The Relationships between Mobile Environment Cues towards Mobile Purchasing Intention and Spreading Positive User – Generated Content: A Pilot Study

Year: 2018

Type: article

Study design: Observational Study

Authors: Azlin Zanariah Bahtar, Mazzini Muda, Noraznira Abd Razak

Institution: Universiti Teknologi MARA

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2897227549

FWCI:

Cites: 18

Cited by:

Related to: 10