Work

Influential media partners - How media firms can incentivise professional social media influencers to generate value for them

Year: 2018

Type: dissertation

Author: Thomas H. Stoffer

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2898435763

Cites: 24

Cited by:

Related to: 10