Work

Methods for Measuring Brand Lift of Online Ads

Year: 2018

Type: article

Authors: Rachel Fan, Tim Hesterberg, Ying Liu, Lu Zhang

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2899354074

FWCI:

Cites: 11

Cited by: 2

Related to: 10